Digital marketing is the practice of promoting products, services, or brands through online channels. It involves leveraging various digital platforms such as search engines, social media, email, and websites to connect with potential customers. Digital marketing includes strategies like Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, social media marketing, and email campaigns. By using data-driven insights and targeted techniques, digital marketing helps businesses reach a broader audience, increase engagement, and drive measurable results, ultimately leading to increased brand visibility and sales.